METEOROLOGY IN MARKETING: KFC ADVERTISING WAS DRIVEN BY THE OUTSIDE TEMPERATURE
Weather is a significant factor influencing sales. There is a high correlation between outdoor conditions and the demand for goods, as well as the willingness... Read More
Electronic Calling System Directs Customer Flow
A queue number like at the post office – Datart introduces terminals intended to not disadvantage any customer group. In some stores today, it is... Read More
AI in Fashion: How Does GLAMI Use Artificial Intelligence to Enhance Customer Experience?
While some companies are just getting acquainted with artificial intelligence, the Czech fashion search platform Glami has a department that has been dedicated to its... Read More
H&M RECRUITS TEMPORARY WORKERS ONLINE
The clothing chain H&M uses the Tymbe app to recruit employees. This quick method of filling shifts, as well as finding workers for special events... Read More
Panel Discussion: What’s Next in Automated Retailing
Hybrid and 24/7 stores are becoming an integral part of the Czech market. These formats are not only solutions for maintaining service in rural areas... Read More