presents...
Czech Retail Days, 13.–14. 6. 2024, O2 universum

UNDERSTANDING THE CONSUMER IS THE KEY TO SUCCESS

13. 06. 2024
11:15–11:45

UNDERSTANDING THE CONSUMER IS THE KEY TO SUCCESS

A brand can satisfy consumers if what it offers intersects with their expectations. From an Ipsos R&D study, it emerges that an even more crucial factor is the correct interpretation and work with the context in which consumers find themselves. What are their everyday needs? What are their concerns in these uncertain times? How does the perception of context vary among generations? How to work with their different motivations?