Panel Discussion: Leaflets in the Digital Era
Despite the growing pressure for sustainability and a shift towards digitalization, inflation has once again brought paper leaflets to the forefront. It seems that Czech consumers are not ready to give them up just yet. How are retailers approaching the optimization of their distribution? To what extent are mobile apps replacing them, and which platforms are most effective for distributing digital leaflets? What role does the selection of the promotional assortment play in reaching customers? What should the right mix of benefits for customers look like today?
