presents...
Czech Retail Days, 13.–14. 6. 2024, O2 universum

Marketing & brand strategy

13. 06. 2024
14:30–17:30

Marketing & brand strategy

How to attract customers to a store, whether brick-and-mortar or e-shop, and get them to buy? What else do they listen to in a time when everyone is mainly concerned with price? How do retailers try to differentiate and build uniqueness in their brand? Are they succeeding in creating lovebrands? Where specifically is the battle for the customer being waged today?