presents...
Czech Retail Days, 13.–14. 6. 2024, O2 universum

Electronic Calling System Directs Customer Flow

Electronic Calling System Directs Customer Flow

A queue number like at the post office – Datart introduces terminals intended to not disadvantage any customer group. In some stores today, it is common for those picking up an online order or handling a warranty claim to mingle with those shopping in person. The pre-Christmas rush was the impetus for the retailer to implement a system that regulates the flow of customers. How has it proven effective, and what kind of feedback about the store does Datart receive from it? What processes can be improved based on this, and what other potential uses are they looking into?