presents...
Czech Retail Days, 13.–14. 6. 2024, O2 universum

AI in Fashion: How Does GLAMI Use Artificial Intelligence to Enhance Customer Experience?

AI in Fashion: How Does GLAMI Use Artificial Intelligence to Enhance Customer Experience?

While some companies are just getting acquainted with artificial intelligence, the Czech fashion search platform Glami has a department that has been dedicated to its development for many years. It uses AI both in internal processes and to improve customer experience. How does enhancing a customer-focused approach reflect on sales and the efficiency of the search engine, and what specific results does it bring?