WHY ARE WE LAUNCHING A NEW RETAIL CONGRESS?
Although there are a number of conferences in the Czech Republic dedicated to the retail sector, we believe there is room for another event. What is still lacking is a more practical focus and case studies from the implementation of specific projects, simply retail and manufacturing in practice!
ATOZ Retail is well-positioned to fill this gap in the market. We have been in business for 31 years. We can leverage synergies with other industries that we cover across the ATOZ Group, such as logistics, sustainability, pharmaceuticals, and packaging. What’s more, our flagship program, Zboží&Prodej, allows us to turn a one or two-day conference into a year-long project. We can bring the action of the event to both the print magazine and its online channels.
OBJECTIVES OF THE NEW EVENT FROM THE ATOZ RETAIL PORTFOLIO
- Bring new trends from the world of retail, data, and case studies from the field; we want to avoid PR presentations and offer practical experience and useful examples from the industry;
- Reach the full spectrum of the retail industry: FMCG and consumer goods retailers (brick-and-mortar, e-commerce, omnichannel), DIY stores, shopping centers, retail brands, petrol stations, pharmacies, suppliers of goods, services and shop equipment;
- Facilitate meetings between middle and senior management of key market players;
- To address a wide range of retail management audiences: from top management, marketing, and sales to packaging, technical solutions, and logistics;
- Leverage 31 years of experience in publishing B2B magazines, organizing conferences and other events in the retail sector, as well as in related fields such as logistics, sustainability, pharmaceuticals, and packaging, which are addressed by other groups of the organizing company ATOZ Group.
WHAT DOES THE CONGRESS CONSIST OF?
JOINT MORNING PROGRAM
The common denominator of this program block will be the customer, around whom the main theme of the event will revolve. How to attract and retain them, what do different groups of shoppers and their different generations expect? Examples from abroad, inspiring lectures, and a panel discussion with key players in Czech retail await you.
AFTERNOON THEMATIC SESSIONS
The program will feature trends, discussions and case studies from across the retail spectrum in four thematic blocks.
INNOVATIONS AND TECHNOLOGIES
The rapid developments in society in recent years, where many certainties have been thrown out the window and everyone is faced with completely new situations that require new solutions, have accelerated the plans of many companies, and the retail market has undergone significant technological change in just a few years. How have these innovations been put into practice and how have they been received by the market? How are they being received by customers and what is the next step? Both solution providers and retailers will have their say.
SUSTAINABILITY
The word sustainability is now used in every sense and often seems to be a cliché. Yet we all know that it is a topic that every company has to address these days, and in a commercial area like retail, this is especially true. How do companies manage to behave responsibly in practice and which projects deliver real results and are not just green marketing?
MARKETING & BRAND STRATEGY
How to attract customers to a store, whether brick-and-mortar or e-shop, and get them to buy? What else do they listen to in a time when everyone is mainly concerned with price? How do retailers try to differentiate and build uniqueness in their brand? Are they succeeding in creating lovebrands? Where specifically is the battle for the customer being waged today?
PARTNER STAND PRESENTATIONS
Throughout the day, event partner stands will be available to all participants. Event partners can present their new products and services.
RESULTS ANNOUNCEMENT CEREMONY OF THE CONSUMERS’ CHOICE – BEST NEW PRODUCT PROGRAM
Czech Retail Days will host the gala evening of the 24th edition of the Consumers’ Choice – Best New Product program. The best novelties of the year in dozens of product categories will be announced. It will be followed by a networking party.
RETAIL BUSINESS MIXER
A day packed with information and inspiration will end with an informal social gathering on neutral ground for representatives from the full range of retailers, FMCG manufacturers, distributors and their suppliers. The evening party is an ideal opportunity to network, exchange views and discuss current market issues.
RETAIL AND PRODUCTION IN PRACTICE
And because an experience is worth a thousand words, the data and market experiences presented on the second day will be complemented by visits to inspiring manufacturing and retail sites, accompanied by explanations from their operators. Not only will you be able to see everything for yourself, but you will also be able to get more information and answers to your questions on the spot.
Partners:
Venue
O2 universum, Českomoravská 2345/17, 190 00 Prague 9, Czech Republic
